The years from 2007 through 2009 were notable for their economic volatility, reflected not only in the global economic recession but also the instability of customer demand and rapid movement in raw material, fuel, and commodity prices. Supply chain executives were under pressure to develop more efficient, customer-centric supply chains while finding innovative ways to reduce costs and enable growth. Meanwhile, they were also being asked to take advantage of business opportunities that arose from their economic conditions.

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